ŘANDA HAVEL LEGAL, under the leadership of Alois Šatava and Michal Pálinkás, represented the owners of ASTRATEX in the sale of their majority stake to the investment group Hartenberg Holding. With its acquisition of ASTRATEX, Hartenberg Holding enters the e-commerce business. The transaction value is in the order of several hundreds of millions of crowns.
ASTRATEX is the leader in on-line sales of lingerie in the Czech Republic, Slovakia, Poland and Romania, and is the third-most visited lingerie website across Europe. Recently, the company also launched operations in Hungary, Bulgaria and Austria.
Besides Hartenberg, ASTRATEX’s other investors include Tomáš Fikar and Roman Oravec, entrepreneurs from the area of e-commerce and online marketing, and Jan Svoboda, a partner in the company Programia, which supplies companies with e-shops. Petr Vít, ASTRATEX’s founder, retains more than a quarter share in the company. The former owners of the company will remain active, albeit as minority shareholders.